Comprehensive Look into Battle Pass Systems in Multiplayer Games

Project currently underway, will update as necessary.

What aspects of battle pass systems have proven to be effective in player retention? Does the inclusion of a battle pass make games more “fun” and more interactive? How have players reacted to the inclusion of battle passes in a variety of popular games?

The main purpose of this study is to investigate the effectiveness of battle pass systems in video games. By conducting a comparative analysis/competitive audit, we can scan a large sample pool of games and systems and find places where players/consumers gravitate towards when playing. We seek to understand how this new form of GaaS (Games as a Service) content has performed and whether or not its implementations have successfully improved player retention. For this study, “player retention” will serve as our primary ROI.